Anime / ACG

Crunchyroll Japan Profit Drops 63%, But Global Anime Streaming Still Looks Strong

By Aimirul|
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Crunchyroll’s Japan branch has reported a much smaller profit for its latest fiscal period, but this one needs a bit of context before everyone starts yelling “anime streaming crisis” in the group chat.

According to the May 19 issue of Japan’s official Kanpo government gazette, Crunchyroll Japan posted net profit of 453 million yen, around US$2.85 million, for the fiscal period ending December 2025. That is a 63% drop compared with the previously reported 1.239 billion yen, around US$7.79 million, in 2024.

On paper, that looks like a brutal fall. But Crunchyroll has clarified that its Japan office is traditionally made up of content, programming, production, and acquisition teams. In other words, this branch is not mainly set up as a revenue-generating arm. It is closer to the engine room for anime relationships and content operations than the place where global subscription money is counted.

That detail matters, especially for Malaysian and SEA anime fans who mostly experience Crunchyroll as a streaming app: seasonal simulcasts, library titles, subtitles, and the occasional “why is this show not in my region?” moment. A drop in profit at the Japan office does not automatically mean Crunchyroll is shrinking globally or that your access to anime is suddenly in danger.

In fact, Crunchyroll announced on May 8 that it had crossed 21 million paid subscribers worldwide. That is still a huge number for anime, and it shows how far the platform has moved beyond being just a hardcore fan service. Anime streaming is now a proper global business, with SEA very much part of the audience growth story.

For Malaysia, this is relevant because Crunchyroll remains one of the key legal routes for watching anime close to Japanese broadcast timing. When a platform of this size shifts strategy, it can affect licensing priorities, subtitle availability, regional catalogues, and how fast new titles reach fans here. Even if the financial report is specifically about the Japan branch, decisions made around acquisition and programming can still ripple into what Malaysian viewers get to watch.

The company has also gone through internal changes recently. In March, Crunchyroll laid off a number of employees following a restructuring and redistribution of roles based on location. Crunchyroll said the restructuring was also linked to a shift in its e-commerce strategy, rather than being driven by cost-cutting.

Corporate-wise, Crunchyroll sits inside Sony’s anime empire. It is operated as an independent joint venture between U.S.-based Sony Pictures Entertainment and Aniplex in Japan. Both ultimately connect back to Sony Group in Tokyo, with Aniplex under Sony Music Entertainment Japan.

Sony’s Funimation Global Group completed its purchase of Crunchyroll from AT&T on August 9, 2021, after the deal was first announced in December 2020. The acquisition was worth US$1.175 billion in cash. Since then, Funimation’s home video releases have also been listed under the Crunchyroll brand.

So, what should fans take away from this? Crunchyroll Japan’s profit drop is real, but it is not the same as saying Crunchyroll’s global anime business is collapsing. The more important thing for SEA viewers is how Crunchyroll balances growth, licensing costs, and regional access. Because if the platform keeps growing but Malaysia still misses certain shows, bro, that is the part fans will actually feel.

Source: Anime News Network

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CrunchyrollAnime StreamingSonySEA Anime